Entries Tagged 'Marketing' ↓

On several of my websites, I get a lot of visitors who come in from search engines. Yahoo and Google send me many visitors every day who read a post and then move on to another site. It’s a shame because even if someone likes the site, there isn’t an easy way for them to keep track of your newer posts that might interest them.

Ok there are RSS feeds, but many normal web surfers, like my wife, don’t even know what an RSS feed or reader is. They just don’t use RSS feeds. What they do use is email. Everyone has an email address and some people have a half a dozen email accounts. If they get a compelling email then they will check it out.

That’s where Zookoda comes in. It’s an email marketing solution designed for bloggers. Basically, you sign up with Zookoda and then you create a newsletter that sends out your latest blog postings to those who have subscribed to your email list. By just putting a subscription form on your blog, your visitors have an easy way of keeping track of your newest posts.

If you are writing compelling content, this is an awesome way to keep people coming back time and time again. I have used email newsletters on other projects. A simple once a month newsletter detailing the newest articles would always generate a flurry of visits and a resulting increase in income.

I’d suggest looking into Zookoda if you are looking for a way to increase traffic on your site and retain search engine visitors. You’ll quickly appreciate the bump in traffic every time your newsletter goes out.

It seems like everyday there is another great job opportunity to work from home. It used to be that work at home opportunities were a borderline scam job. Stuffing envelopes? Give me a break. I could never believe that stuffing envelopes could be a genuine work at home job.

Now there many legitimate opportunities for work that allows you to make ends meet and not go into the office. Some of them pay even more than a regular job would pay you.

1) Virtual Assistant. These are jobs that involve doing online work that others might find too tedious or not as profitable. Pay for quality virtual assistants can be very competitive.

2) Internet Marketing. This is a huge area and one where you can utilize many skills.

3) Freelancing. Whatever skills you have, you can sell your services as a freelancer.

4) Ebay Selling. It’s possible to buy stuff at garage sales very cheaply and then sell them on ebay for a profit.

5) Consultant. If you know how to do something or you have indepth knowledge about a product, service or process, then you can make money as a consultant.

I have just completed a writing project that required me to write articles about luxury topics. I guess luxury items are a growing business on the net. It means that more and more wealthy individuals are choosing to find their information and do their shopping online.

I really think this means that this could be a juggernaut of a market opening and it could become a very profitable niche for the right person. People have lately been study how to crack the market that center around high net worth individuals and it’s just a mater of time before they find success.

Every time I decide to do a video, I can’t help but think about the amazing opportunities that videos can present. They are a mini video for your business. They are an opportunity to tell your customers and potential clients about your business and what you have to offer.

It’s easy to make a video. Most digital cameras can play videos out of the gate. Just point and shoot the video. All you need to do after that is transfer it to your computer and then upload it to YouTube. Use a few good tags and link to it from your blog and you are set. It’s that easy.

The barriers to use video marketing are so small that it’s shocking that more companies aren’t taking advantage of it. I know, I keep saying this, but I am resolved to use more videos in my work from this point forward.

What an opportunity SocialSpark has given me. They want to know what brands or companies I would like to see advertising in Social Spark. SocialSpark.com has tremendous advertising potential. Between the posting and of course the blog sponsorships, they represent a unique opportunity for advertisers to get their message out on a very cost effective basis.

I’d like to see Feature Films For Families get on board with SocialSpark. They are a family oriented company that produces wholesome films for families. I think a SocialSpark adspend would really complement their current marketing strategies that include telemarketing. I think the goals of Feature Films For Families really mesh with the strategies of SocialSpark.

I see a campaign posivitely affecting Feature Films For Families in two ways. First, they would get direct sales from their adspend. Secondly, they’d get positive information out there on the net about their company. I know it can be tough to get a telephone sales call from someone you don’t know, but imagine the response to a callback when someone could search about them and read posts from posties who have researched about Feature Films For Families and posted about the great wholesome family movies that they found.

I’d also like to see advertising from political candidates make it onto SocialSpark. A lot of us are opionated and involving us in campaign or issue marketing would be fun to say the least. It’d make some of us posties feel like we were contributing to the election itself. Heck, those of us who support our candidates will be doing it anyways, right?

While it’s a not specific advertiser, I’d sure like to see more interaction on SocialSpark with PR firms. SocialSpark was the ability to get a message out across the nation and world in very short order. A company could do a lot in getting information out their causes, products or even press releases and getting that information in the hands of consumers. They could turn a story that is turning sour on its ears.

Now, I guess it’s up to the advertisers, like Feature Films For Families, to adopt this new advertising medium. I think they would love it if they tried it.