When new media emerged, many people were enthralled by its possibilities in entertainment, shopping, information and communication. They did all they could to harness it in these objectives. They tried hard to make it all come together and do what they thought it should do.
They ignored the fact that every other new medium in the past has not found success until it found a way to be used in marketing. Marketing is the key to success. Going forward, those who can harness the new marketing potential of this new media are the ones who will succeed. Thank goodness some are already discovering this.
