Warp and Morph the 4 P’s of Marketing

Successful marketing of any product revolves around the 4 P’s of marketing. The 4 P’s are product, price, placement and promotion. The more I look at these 4 P’s, the more I see that successful telemarketers and internet marketers are turning those 4 P’s on their head. They’ve been able to warp and morph those 4 P’s.

The super niche marketing of telemarketing and internet marketing mean that price is not as important as it once was. Since the market can be segmented, large profits can be made off of smaller groups of customers who are not as affected by price as the mass market.

This super niche marketing also means that the product itself can be refined to fit exactly into the needs of a niche consumer group. This means that products that may have never been released because of a limited market can now be released profitably.

Both the price and product play right into the promotion aspect of this new super niche marketing. The avenues of promotion have expanded greatly since promotion can be focused directly on a sub niche or even related niches and qualified consumers can be focused directly on. There are email campaigns, contextual ad campaigns and even affiliate ad campaigns. Not only has this promotion become more encompassing but it is also coming at a lower price in times past. In fact, it is easier and cheaper to reach a niche consumer group now than at any time in the past.

The important power of the internet and telemarketing is its power over placement. Launching and marketing any product means getting placed in various distribution channels. In the past, this was expensive and was a barrier for market entry. Not anymore. The internet has thrown this door wide open. A company can market its products through many different kinds of distribution channels, most of them web based, inexpensive and easy to take advantage of .

Thanks to the warping and morphing of the 4 P’s of marketing, it is the easiest time in history to market a product.

Tags: analysis, Marketing, placement, price, product, promotion